I began my career as a Content Editor at IMO, a digital agency specializing in Adobe and AutoCAD software. My role involved creating technology-related content and tutorials on how to use Adobe programs. My primary goal was to reach 5,000 unique visitors, which led me to develop skills in Google Analytics and Google Ads. I also became proficient in technology editing and Adobe programs such as Photoshop, Illustrator, and Premiere Pro.
While working at IMO, I discovered my passion for design. This inspired me to take a web and graphic design course, after which I transitioned to the role of Web and Graphic Designer. Following this, I joined Çiçeksepeti, the world’s largest flower and gift e-commerce site. Initially, I designed Google Ads and site banners for both mobile and desktop platforms. Çiçeksepeti owned three e-commerce companies focusing on gifts, fashion, and flowers, and I led the revamp of their websites and applications. During this time, I became proficient in prototyping and Mobile Operating Guidelines.
Next, I joined Hepsiburada, the second-largest e-commerce site in Turkey, where I became familiar with their agile methodology. My work included enhancing the application and website by implementing features such as Pay with Multiple Cards, loan options, Save for Later, and advanced filters. I also worked on revamping the home, category, listing, and product detail pages. Recognizing the importance of validation in design, I became deeply interested in A/B Testing and User Testing. I earned a Google Analytics Certificate and learned how to use Google Tag Manager. I applied Lean UX and Google Design Sprint methodologies to the listing pages, which are highly collaborative approaches. This resulted in increased add-to-cart rates, longer average time spent on the listing page, and reduced bounce rates and cart abandonment.
After four years at Hepsiburada, I joined n11, Turkey’s third-largest e-commerce site, as a Lead UX Designer. My key projects included revamping the platform and launching n11çabuk (Q-commerce), market11 (grocery shopping), and garaj11 (second-hand car marketplace). These initiatives led to a 105% increase in new user satisfaction, a 69% rise in female user engagement, and a 35% boost in Gen Z participation. Additionally, the Q-commerce project saw a 6% increase in the quantity per order.
Two years ago, n11 became part of Getir, and I was promoted to UX Design Manager, where I now lead a team of six senior UX designers. My recent work involves focusing on user feedback, which my team collects from Google Play, the Apple Store, and in-app feedback. I visualize this data to inform the product team’s strategy and ensure that our roadmap is data and customer insight-driven. Additionally, I have allocated the Service Design team to work on improving our UX maturity, as this is crucial for strengthening our overall design capabilities.
Design Philosophy
When designing, I prioritize three key elements: the problem statement, validation, and collaboration.
Problem Statement: Before starting any project, it’s essential to clearly understand the goal and define our KPIs.
Validation: It’s vital to validate our solutions to ensure they effectively address the problem and lead to continuous improvement.
Collaboration: I’ve initiated team meetings, such as Design Review sessions, where we discuss design solutions with Product Designers, Researchers, Optimization Specialists, and Content Writers. This collaborative approach ensures we reach the best possible solution, and it keeps all Service Design team members aligned and informed about our work.
I began my career as a Content Editor at IMO, a digital agency specializing in Adobe and AutoCAD software. My role involved creating technology-related content and tutorials on how to use Adobe programs. My primary goal was to reach 5,000 unique visitors, which led me to develop skills in Google Analytics and Google Ads. I also became proficient in technology editing and Adobe programs such as Photoshop, Illustrator, and Premiere Pro.
While working at IMO, I discovered my passion for design. This inspired me to take a web and graphic design course, after which I transitioned to the role of Web and Graphic Designer. Following this, I joined Çiçeksepeti, the world’s largest flower and gift e-commerce site. Initially, I designed Google Ads and site banners for both mobile and desktop platforms. Çiçeksepeti owned three e-commerce companies focusing on gifts, fashion, and flowers, and I led the revamp of their websites and applications. During this time, I became proficient in prototyping and Mobile Operating Guidelines.
Next, I joined Hepsiburada, the second-largest e-commerce site in Turkey, where I became familiar with their agile methodology. My work included enhancing the application and website by implementing features such as Pay with Multiple Cards, loan options, Save for Later, and advanced filters. I also worked on revamping the home, category, listing, and product detail pages. Recognizing the importance of validation in design, I became deeply interested in A/B Testing and User Testing. I earned a Google Analytics Certificate and learned how to use Google Tag Manager. I applied Lean UX and Google Design Sprint methodologies to the listing pages, which are highly collaborative approaches. This resulted in increased add-to-cart rates, longer average time spent on the listing page, and reduced bounce rates and cart abandonment.
After four years at Hepsiburada, I joined n11, Turkey’s third-largest e-commerce site, as a Lead UX Designer. My key projects included revamping the platform and launching n11çabuk (Q-commerce), market11 (grocery shopping), and garaj11 (second-hand car marketplace). These initiatives led to a 105% increase in new user satisfaction, a 69% rise in female user engagement, and a 35% boost in Gen Z participation. Additionally, the Q-commerce project saw a 6% increase in the quantity per order.
Two years ago, n11 became part of Getir, and I was promoted to UX Design Manager, where I now lead a team of six senior UX designers. My recent work involves focusing on user feedback, which my team collects from Google Play, the Apple Store, and in-app feedback. I visualize this data to inform the product team’s strategy and ensure that our roadmap is data and customer insight-driven. Additionally, I have allocated the Service Design team to work on improving our UX maturity, as this is crucial for strengthening our overall design capabilities.
Design Philosophy
When designing, I prioritize three key elements: the problem statement, validation, and collaboration.
Problem Statement: Before starting any project, it’s essential to clearly understand the goal and define our KPIs.
Validation: It’s vital to validate our solutions to ensure they effectively address the problem and lead to continuous improvement.
Collaboration: I’ve initiated team meetings, such as Design Review sessions, where we discuss design solutions with Product Designers, Researchers, Optimization Specialists, and Content Writers. This collaborative approach ensures we reach the best possible solution, and it keeps all Service Design team members aligned and informed about our work.
I began my career as a Content Editor at IMO, a digital agency specializing in Adobe and AutoCAD software. My role involved creating technology-related content and tutorials on how to use Adobe programs. My primary goal was to reach 5,000 unique visitors, which led me to develop skills in Google Analytics and Google Ads. I also became proficient in technology editing and Adobe programs such as Photoshop, Illustrator, and Premiere Pro.
While working at IMO, I discovered my passion for design. This inspired me to take a web and graphic design course, after which I transitioned to the role of Web and Graphic Designer. Following this, I joined Çiçeksepeti, the world’s largest flower and gift e-commerce site. Initially, I designed Google Ads and site banners for both mobile and desktop platforms. Çiçeksepeti owned three e-commerce companies focusing on gifts, fashion, and flowers, and I led the revamp of their websites and applications. During this time, I became proficient in prototyping and Mobile Operating Guidelines.
Next, I joined Hepsiburada, the second-largest e-commerce site in Turkey, where I became familiar with their agile methodology. My work included enhancing the application and website by implementing features such as Pay with Multiple Cards, loan options, Save for Later, and advanced filters. I also worked on revamping the home, category, listing, and product detail pages. Recognizing the importance of validation in design, I became deeply interested in A/B Testing and User Testing. I earned a Google Analytics Certificate and learned how to use Google Tag Manager. I applied Lean UX and Google Design Sprint methodologies to the listing pages, which are highly collaborative approaches. This resulted in increased add-to-cart rates, longer average time spent on the listing page, and reduced bounce rates and cart abandonment.
After four years at Hepsiburada, I joined n11, Turkey’s third-largest e-commerce site, as a Lead UX Designer. My key projects included revamping the platform and launching n11çabuk (Q-commerce), market11 (grocery shopping), and garaj11 (second-hand car marketplace). These initiatives led to a 105% increase in new user satisfaction, a 69% rise in female user engagement, and a 35% boost in Gen Z participation. Additionally, the Q-commerce project saw a 6% increase in the quantity per order.
Two years ago, n11 became part of Getir, and I was promoted to UX Design Manager, where I now lead a team of six senior UX designers. My recent work involves focusing on user feedback, which my team collects from Google Play, the Apple Store, and in-app feedback. I visualize this data to inform the product team’s strategy and ensure that our roadmap is data and customer insight-driven. Additionally, I have allocated the Service Design team to work on improving our UX maturity, as this is crucial for strengthening our overall design capabilities.
Design Philosophy
When designing, I prioritize three key elements: the problem statement, validation, and collaboration.
Problem Statement: Before starting any project, it’s essential to clearly understand the goal and define our KPIs.
Validation: It’s vital to validate our solutions to ensure they effectively address the problem and lead to continuous improvement.
Collaboration: I’ve initiated team meetings, such as Design Review sessions, where we discuss design solutions with Product Designers, Researchers, Optimization Specialists, and Content Writers. This collaborative approach ensures we reach the best possible solution, and it keeps all Service Design team members aligned and informed about our work.